Trails LA County
Team
Ryan Yan (PM)
Andrew Jose (Software Engineer)
Chris Williams (QA)
My Role
Design System
UX/UI App Design
Duration
April – July 2023
Brief
Trails LA Country app is undergoing a redesign to address existing challenges and enhance user experiences in outdoor exploration within Los Angeles County. The goal is to create a more intuitive, engaging, and community-driven platform that serves as the go-to resource for outdoor enthusiasts. The redesign aims to leverage advanced technologies, foster community connections, and provide accurate, real-time information about trails, parks, and recreational activities.
Problem
The current Trails LA Country app lacks a cohesive and user-friendly design, hindering users from easily accessing information and connecting with the outdoor community. Users have expressed frustration with outdated trail data, limited community engagement features, and a lack of personalized recommendations.
Goals
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Improve the user interface and overall design for enhanced usability.
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Provide accurate, up-to-date information on trails, parks, and outdoor activities.
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Foster a sense of community by incorporating social features and user-generated content.
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Implement personalized recommendations to cater to diverse user interests and skill levels.
Solution
Redesign the Trails LA Country app with a focus on user-centric design, incorporating advanced mapping technologies, social integration, and personalized recommendation algorithms. Enhance community features, streamline information accessibility, and create a visually appealing interface to encourage user engagement.
Research
Conduct a comprehensive analysis of user feedback from the existing app, examining pain points, preferences, and areas for improvement. Investigate emerging technologies, design trends, and successful app redesigns in the outdoor and travel space.
Insights
Insights reveal a strong desire for real-time information, improved social features, and a visually appealing interface. Users express a need for a seamless transition between planning and executing outdoor activities.
Opportunities
Opportunities lie in implementing augmented reality for trail guides, integrating social challenges and events, and partnering with local businesses for exclusive offers. Leveraging gamification elements can also enhance user engagement.
Interviews
Conduct interviews with current app users to gain deeper insights into their preferences, expectations, and pain points. Identify specific features and improvements that would enhance their overall experience.
User Journey
Map out an improved user journey that addresses pain points identified in the research phase. Enhance onboarding processes, streamline activity planning, and create seamless connections between users and the outdoor community.
Personas
Refine existing user personas based on feedback and new insights. Develop personas that represent the diverse needs and interests within the Los Angeles County outdoor community.
Competitive Analysis
The Trails LA Country app redesign can leverage these insights by combining the strengths of competitors while addressing their weaknesses. The app should prioritize a user-friendly interface, robust trail information, advanced personalization, educational content, and strong community engagement. Continuous iteration based on user feedback will be essential to create an app that stands out in the competitive landscape and meets the diverse needs of outdoor enthusiasts in Los Angeles County.
Ideation
Brainstorm innovative features such as real-time trail updates, community challenges, and immersive visual elements. Explore ways to incorporate user-generated content and enhance the overall aesthetic appeal of the app.
User Flow
Redesign the user flow to ensure a more intuitive and seamless experience. Streamline navigation, optimize information access, and integrate social features seamlessly into the user journey.
